BlueVia is Telefonica’s global developer outreach program and platform.
AlphaPunk is the sole digital creative agency for the entire BlueVia program, winning the bid against many large London-based agencies. Go take a look at some of our work.
After these animations, AlphaPunk became the exclusive film production unit for all BlueVia videos.
To take the brand in a new direction, AlphaPunk proposed a set of motion comics to tell the BlueVia story in a more engaging fashion. The first one – “Show me the money” – got to the heart of the BlueVia proposition, which was its promise to put developers in touch with revenue-generating APIs, which was a world’s first for a carrier.
We followed this up with another motion comic – “Low-fat APIs” – which was a tongue-in-cheek reference to “low-friction” (i.e. easy to use) APIs.
Both the visual style and voice of the motion comics inspired a complete overhaul of the entire BlueVia interfaces, both digital and physical (i.e. merchandise).
We explain this spiffy transition from comics to entire brand make-over in our own “making of…” video.
Check out our slideshow of the BlueVia redesign story.